MARKETING SPOTLIGHT
This month's marketing spotlight features consumer materials from Dickson Realty and M IMMOBILIER.
Dickson Realty's rebranding was developed to help them compete toe-to-toe with competitors. Their blue and yellow colors were updated to be more modern, regal and elegant. Included in the rebrand are their consumer facing pieces including direct mail pieces and brochures featuring the company’s affiliation with LeadingRE and LPI, highlighting the statistics and benefits of being a part of these global networks. Their in-house publications are sent electronically and physically to thousands of clients.
M IMMOBILIER’s premium property brochure is meticulously designed and inspired by editorial publications in the industries of luxury interior design and architecture. Their premium property brochure evolved from their conviction that a home is far more than just a house and features the highest quality architectural photography complemented by a robust narrative, written by trained journalists, that chronicles the history, relevant features and design philosophy behind the home. As a tool, it is directed toward affluent buyers but is equally valuable in listing presentations as an impactful example of how M effectively markets luxury properties.
This month's marketing spotlight features consumer materials from Dickson Realty and M IMMOBILIER.
Dickson Realty's rebranding was developed to help them compete toe-to-toe with competitors. Their blue and yellow colors were updated to be more modern, regal and elegant. Included in the rebrand are their consumer facing pieces including direct mail pieces and brochures featuring the company’s affiliation with LeadingRE and LPI, highlighting the statistics and benefits of being a part of these global networks. Their in-house publications are sent electronically and physically to thousands of clients.
M IMMOBILIER’s premium property brochure is meticulously designed and inspired by editorial publications in the industries of luxury interior design and architecture. Their premium property brochure evolved from their conviction that a home is far more than just a house and features the highest quality architectural photography complemented by a robust narrative, written by trained journalists, that chronicles the history, relevant features and design philosophy behind the home. As a tool, it is directed toward affluent buyers but is equally valuable in listing presentations as an impactful example of how M effectively markets luxury properties.