MARKETING SPOTLIGHT

 



This month's marketing spotlight features consumer materials from Dickson Realty and M IMMOBILIER.

Dickson Realty's rebranding was developed to help them compete toe-to-toe with competitors. Their blue and yellow colors were updated to be more modern, regal and elegant. Included in the rebrand are their consumer facing pieces including direct mail pieces and brochures featuring the company’s affiliation with LeadingRE and LPI, highlighting the statistics and benefits of being a part of these global networks. Their in-house publications are sent electronically and physically to thousands of clients.

M IMMOBILIER’s premium property brochure is meticulously designed and inspired by editorial publications in the industries of luxury interior design and architecture. Their premium property brochure evolved from their conviction that a home is far more than just a house and features the highest quality architectural photography complemented by a robust narrative, written by trained journalists, that chronicles the history, relevant features and design philosophy behind the home. As a tool, it is directed toward affluent buyers but is equally valuable in listing presentations as an impactful example of how M effectively markets luxury properties.

All Examples

These are samples of member advertisements from all mediums. Templates for many of these types of advertisements can also be found in Access under Marketing & Branding. More examples will be added each month. Please submit your examples to marketing@LeadingRE.com. For original artwork, please contact marketing@LeadingRE.com. See LeadingRE.com/branding for additional

Business Cards, Letterhead and Specialty Marketing

These are samples of letterhead, business cards, company stationery, novelty/promotional items, logo items, etc. that include the LeadingRE brand. Please submit your examples to marketing@LeadingRE.com.  

Company Brand and Property Advertising

These are samples of advertisements appearing in external media such as magazines, newspapers, billboards and signage promoting your company and the LeadingRE brand. Please submit your examples to marketing@LeadingRE.com.  

Consumer Materials

These are samples of consumer-facing materials such as listing presentations, brochures, flyers, postcards, blog posts, newsletters and email campaigns that include the LeadingRE brand. Please submit your examples to marketing@LeadingRE.com.  

Social Media

These are samples of marketing materials featuring the LeadingRE brand that appear on social media platforms including Facebook, Instagram, Twitter, LinkedIn, etc. Please submit your examples to marketing@LeadingRE.com.  

Referral and Program Promotions

These are examples of marketing materials promoting referrals and LeadingRE programs (Institute, Solutions Group, RELO Direct®, HEROES/MOM, LeadingRE events, etc.) both internally and to consumers including contests, campaigns and flyers that include the LeadingRE brand. Please submit your examples to marketing@LeadingRE.com.  

Videos

These are samples of videos used for internal or consumer-facing communications, including corporate branding videos, video blogs, contest videos, interviews and video newsletters, that include the LeadingRE brand. Please submit your examples to marketing@LeadingRE.com.                                

Websites

These are samples of member websites using LeadingRE branding. More examples will be added each month. Please submit your examples to marketing@LeadingRE.com. Visit LeadingRE.com/branding for additional branding information.